, the number two senate republican under mitch mcconnell, saying the republican party has a brand problem and a tactical problem. and the republican national chairman, reince priebus, saying in a presentation to senate republicans yesterday that the republican party needs to do a deep dive on what did wrong. they need to look at more of a 50-state strategy like democrats had. they are going to do focus groups on the republican message. and they're going to talk to state chairmen, donors, outside groups to figure out how they can make their message more rez nant and their machine more effective. >> as mike is explaining here, the reaction to what romney said is almost more interesting than what he said. bobby jindal went on to say two points. one, we have to stop dividing the voters. we need to go after 100% of the voters and show how our policies help every voter to achieve the american dream, not just a part of the country. is this a strategic moment for the republican party, turning away from the romney years and looking ahead to '16 and understanding the reason they lost last tuesday?